SEMrush vs SE Ranking

Detailed comparison of SEMrush and SE Ranking to help you choose the right tool

Quick Overview

SEMrush

SEMrush

Starting from $119.95/month

Industry-leading SEO and digital marketing platform with comprehensive tools for keyword research, competitor analysis, and content optimization

All-in-One SEO Suite
Keyword Research
Technical SEO
Content Optimization
Competitive Analysis
Enterprise SEO
SE Ranking

SE Ranking

Starting from $39.2/month

All-in-one SEO platform with powerful rank tracking, competitor analysis, and white-label reporting at competitive prices

All-in-One SEO Suite
Rank Tracking
Competitive Analysis
Technical SEO
Content Optimization

Feature Comparison

Feature
SEMrush
SE Ranking
keywordResearch
✓
✓
backlinksAnalysis
✓
✓
technicalSEO
✓
✓
rankTracking
✓
✓
competitorAnalysis
✓
✓
contentOptimization
✓
✓
localSEO
✓
✓
reporting
✓
✓
apiAccess
✓
✓
whiteLabel
✓
✓

Data Performance

SEMrush

Best For
  • Enterprise businesses
  • Digital marketing agencies
  • In-house SEO teams
  • Content marketers
  • PPC specialists
Keyword Database
Very Large
Backlinks Database
Large
Update Frequency
Daily
Tool Complexity
Advanced

SE Ranking

Best For
  • Small to medium businesses
  • Digital marketing agencies
  • In-house SEO teams
  • Freelancers
  • E-commerce businesses
Keyword Database
Medium
Backlinks Database
Medium
Update Frequency
Daily
Tool Complexity
Intermediate

Pricing Plans

SEMrush

Starting Price
$119.95/month
Plans
  • Pro - $119.95
  • Guru - $229.95
  • Business - $449.95
Free trial available (7 days)

SE Ranking

Starting Price
$39.2/month
Plans
  • Essential - $39.2
  • Pro - $87.2
  • Business - $191.2
Free trial available (14 days)

Pros and Cons

SEMrush

Pros

  • Most comprehensive keyword research database
  • Advanced competitor analysis tools
  • Excellent site audit functionality
  • Integrated content marketing platform
  • Powerful rank tracking capabilities
  • Extensive backlink analysis tools
  • Regular feature updates and improvements
  • Excellent data visualization
  • Comprehensive reporting tools
  • Integration with Google products

Cons

  • Higher price point compared to alternatives
  • Steep learning curve for beginners
  • Can be overwhelming with too many features
  • Limited historical data in lower plans
  • Mobile app could be more robust

SE Ranking

Pros

  • Comprehensive feature set
  • Competitive pricing
  • Accurate rank tracking
  • White label reporting
  • Good backlink monitoring
  • User-friendly interface
  • Excellent customer support
  • Regular updates
  • Social media tools included
  • Flexible payment options

Cons

  • Limited keyword database
  • Basic content optimization tools
  • Some features need improvement
  • Mobile app could be better
  • Limited historical data

Final Verdict

When to choose SEMrush

  • Enterprise businesses
  • Digital marketing agencies
  • In-house SEO teams
  • Content marketers
  • PPC specialists

When to choose SE Ranking

  • Small to medium businesses
  • Digital marketing agencies
  • In-house SEO teams
  • Freelancers
  • E-commerce businesses