SEMrush vs Moz Pro

Detailed comparison of SEMrush and Moz Pro to help you choose the right tool

Quick Overview

SEMrush

SEMrush

Starting from $119.95/month

Industry-leading SEO and digital marketing platform with comprehensive tools for keyword research, competitor analysis, and content optimization

All-in-One SEO Suite
Keyword Research
Technical SEO
Content Optimization
Competitive Analysis
Enterprise SEO
Moz Pro

Moz Pro

Starting from $99/month

Trusted SEO platform known for Domain Authority metrics, comprehensive site audits, and industry-leading educational resources

All-in-One SEO Suite
Keyword Research
Technical SEO
Backlink Analysis
Content Optimization

Feature Comparison

Feature
SEMrush
Moz Pro
keywordResearch
✓
✓
backlinksAnalysis
✓
✓
technicalSEO
✓
✓
rankTracking
✓
✓
competitorAnalysis
✓
✓
contentOptimization
✓
✓
localSEO
✓
✓
reporting
✓
✓
apiAccess
✓
✓
whiteLabel
✓
✓

Data Performance

SEMrush

Best For
  • Enterprise businesses
  • Digital marketing agencies
  • In-house SEO teams
  • Content marketers
  • PPC specialists
Keyword Database
Very Large
Backlinks Database
Large
Update Frequency
Daily
Tool Complexity
Advanced

Moz Pro

Best For
  • SEO beginners and intermediates
  • Small to medium businesses
  • Content marketers
  • In-house SEO teams
  • Digital marketing agencies
Keyword Database
Large
Backlinks Database
Large
Update Frequency
Weekly
Tool Complexity
Intermediate

Pricing Plans

SEMrush

Starting Price
$119.95/month
Plans
  • Pro - $119.95
  • Guru - $229.95
  • Business - $449.95
Free trial available (7 days)

Moz Pro

Starting Price
$99/month
Plans
  • Standard - $99
  • Medium - $179
  • Large - $299
Free trial available (30 days)

Pros and Cons

SEMrush

Pros

  • Most comprehensive keyword research database
  • Advanced competitor analysis tools
  • Excellent site audit functionality
  • Integrated content marketing platform
  • Powerful rank tracking capabilities
  • Extensive backlink analysis tools
  • Regular feature updates and improvements
  • Excellent data visualization
  • Comprehensive reporting tools
  • Integration with Google products

Cons

  • Higher price point compared to alternatives
  • Steep learning curve for beginners
  • Can be overwhelming with too many features
  • Limited historical data in lower plans
  • Mobile app could be more robust

Moz Pro

Pros

  • Industry-standard Domain Authority metric
  • Excellent keyword research tools
  • Comprehensive site audits
  • User-friendly interface
  • Extensive educational resources
  • Strong community support
  • Accurate rank tracking
  • Regular feature updates
  • Excellent customer support
  • Trusted brand in SEO

Cons

  • Higher price point
  • Limited keyword tracking in lower plans
  • Link database smaller than some competitors
  • Some features require additional tools
  • Limited local SEO features

Final Verdict

When to choose SEMrush

  • Enterprise businesses
  • Digital marketing agencies
  • In-house SEO teams
  • Content marketers
  • PPC specialists

When to choose Moz Pro

  • SEO beginners and intermediates
  • Small to medium businesses
  • Content marketers
  • In-house SEO teams
  • Digital marketing agencies