Moz Pro vs SE Ranking
Detailed comparison of Moz Pro and SE Ranking to help you choose the right tool
Quick Overview
Moz Pro
Starting from $99/month
Trusted SEO platform known for Domain Authority metrics, comprehensive site audits, and industry-leading educational resources
All-in-One SEO Suite
Keyword Research
Technical SEO
Backlink Analysis
Content Optimization
SE Ranking
Starting from $39.2/month
All-in-one SEO platform with powerful rank tracking, competitor analysis, and white-label reporting at competitive prices
All-in-One SEO Suite
Rank Tracking
Competitive Analysis
Technical SEO
Content Optimization
Feature Comparison
Feature
Moz Pro
SE Ranking
keywordResearch
✓
✓
backlinksAnalysis
✓
✓
technicalSEO
✓
✓
rankTracking
✓
✓
competitorAnalysis
✓
✓
contentOptimization
✓
✓
localSEO
✓
✓
reporting
✓
✓
apiAccess
✓
✓
whiteLabel
✓
✓
Data Performance
Moz Pro
Best For
- SEO beginners and intermediates
- Small to medium businesses
- Content marketers
- In-house SEO teams
- Digital marketing agencies
Keyword Database
Large
Backlinks Database
Large
Update Frequency
Weekly
Tool Complexity
Intermediate
SE Ranking
Best For
- Small to medium businesses
- Digital marketing agencies
- In-house SEO teams
- Freelancers
- E-commerce businesses
Keyword Database
Medium
Backlinks Database
Medium
Update Frequency
Daily
Tool Complexity
Intermediate
Pricing Plans
Moz Pro
Starting Price
$99/month
Plans
- Standard - $99
- Medium - $179
- Large - $299
Free trial available (30 days)
SE Ranking
Starting Price
$39.2/month
Plans
- Essential - $39.2
- Pro - $87.2
- Business - $191.2
Free trial available (14 days)
Pros and Cons
Moz Pro
Pros
- Industry-standard Domain Authority metric
- Excellent keyword research tools
- Comprehensive site audits
- User-friendly interface
- Extensive educational resources
- Strong community support
- Accurate rank tracking
- Regular feature updates
- Excellent customer support
- Trusted brand in SEO
Cons
- Higher price point
- Limited keyword tracking in lower plans
- Link database smaller than some competitors
- Some features require additional tools
- Limited local SEO features
SE Ranking
Pros
- Comprehensive feature set
- Competitive pricing
- Accurate rank tracking
- White label reporting
- Good backlink monitoring
- User-friendly interface
- Excellent customer support
- Regular updates
- Social media tools included
- Flexible payment options
Cons
- Limited keyword database
- Basic content optimization tools
- Some features need improvement
- Mobile app could be better
- Limited historical data
Final Verdict
When to choose Moz Pro
- SEO beginners and intermediates
- Small to medium businesses
- Content marketers
- In-house SEO teams
- Digital marketing agencies
When to choose SE Ranking
- Small to medium businesses
- Digital marketing agencies
- In-house SEO teams
- Freelancers
- E-commerce businesses