Moz Pro vs Raven Tools
Detailed comparison of Moz Pro and Raven Tools to help you choose the right tool
Quick Overview
Moz Pro
Starting from $99/month
Trusted SEO platform known for Domain Authority metrics, comprehensive site audits, and industry-leading educational resources
All-in-One SEO Suite
Keyword Research
Technical SEO
Backlink Analysis
Content Optimization
Raven Tools
Starting from $49/month
Comprehensive digital marketing suite with powerful reporting tools, white-label capabilities, and integrated marketing features
All-in-One SEO Suite
Technical SEO
Content Optimization
Competitive Analysis
Feature Comparison
Feature
Moz Pro
Raven Tools
keywordResearch
✓
✓
backlinksAnalysis
✓
✓
technicalSEO
✓
✓
rankTracking
✓
✓
competitorAnalysis
✓
✓
contentOptimization
✓
✓
localSEO
✓
×
reporting
✓
✓
apiAccess
✓
✓
whiteLabel
✓
✓
Data Performance
Moz Pro
Best For
- SEO beginners and intermediates
- Small to medium businesses
- Content marketers
- In-house SEO teams
- Digital marketing agencies
Keyword Database
Large
Backlinks Database
Large
Update Frequency
Weekly
Tool Complexity
Intermediate
Raven Tools
Best For
- Digital marketing agencies
- Marketing professionals
- SEO agencies
- Social media managers
- Content marketers
Keyword Database
Medium
Backlinks Database
Medium
Update Frequency
Daily
Tool Complexity
Intermediate
Pricing Plans
Moz Pro
Starting Price
$99/month
Plans
- Standard - $99
- Medium - $179
- Large - $299
Free trial available (30 days)
Raven Tools
Starting Price
$49/month
Plans
- Start - $49
- Grow - $99
- Thrive - $249
Free trial available (7 days)
Pros and Cons
Moz Pro
Pros
- Industry-standard Domain Authority metric
- Excellent keyword research tools
- Comprehensive site audits
- User-friendly interface
- Extensive educational resources
- Strong community support
- Accurate rank tracking
- Regular feature updates
- Excellent customer support
- Trusted brand in SEO
Cons
- Higher price point
- Limited keyword tracking in lower plans
- Link database smaller than some competitors
- Some features require additional tools
- Limited local SEO features
Raven Tools
Pros
- Excellent reporting features
- Comprehensive white-label options
- Good integration options
- User-friendly interface
- All-in-one platform
- Strong agency features
- Automated reporting
- Good value for agencies
- Regular updates
- Reliable support
Cons
- Limited keyword research features
- Basic social media tools
- Can be expensive for small teams
- Learning curve for new users
- Some features need improvement
Final Verdict
When to choose Moz Pro
- SEO beginners and intermediates
- Small to medium businesses
- Content marketers
- In-house SEO teams
- Digital marketing agencies
When to choose Raven Tools
- Digital marketing agencies
- Marketing professionals
- SEO agencies
- Social media managers
- Content marketers