Ahrefs vs SE Ranking
Detailed comparison of Ahrefs and SE Ranking to help you choose the right tool
Quick Overview
Ahrefs
Starting from $99/month
Industry-leading SEO platform specializing in backlink analysis, keyword research, and competitor tracking with the largest link database
All-in-One SEO Suite
Backlink Analysis
Keyword Research
Technical SEO
Competitive Analysis
Content Optimization
SE Ranking
Starting from $39.2/month
All-in-one SEO platform with powerful rank tracking, competitor analysis, and white-label reporting at competitive prices
All-in-One SEO Suite
Rank Tracking
Competitive Analysis
Technical SEO
Content Optimization
Feature Comparison
Feature
Ahrefs
SE Ranking
keywordResearch
✓
✓
backlinksAnalysis
✓
✓
technicalSEO
✓
✓
rankTracking
✓
✓
competitorAnalysis
✓
✓
contentOptimization
✓
✓
localSEO
×
✓
reporting
✓
✓
apiAccess
✓
✓
whiteLabel
×
✓
Data Performance
Ahrefs
Best For
- SEO professionals
- Content marketers
- Link builders
- Digital agencies
- Website owners
Keyword Database
Very Large
Backlinks Database
Very Large
Update Frequency
Daily
Tool Complexity
Advanced
SE Ranking
Best For
- Small to medium businesses
- Digital marketing agencies
- In-house SEO teams
- Freelancers
- E-commerce businesses
Keyword Database
Medium
Backlinks Database
Medium
Update Frequency
Daily
Tool Complexity
Intermediate
Pricing Plans
Ahrefs
Starting Price
$99/month
Plans
- Lite - $99
- Standard - $199
- Advanced - $399
SE Ranking
Starting Price
$39.2/month
Plans
- Essential - $39.2
- Pro - $87.2
- Business - $191.2
Free trial available (14 days)
Pros and Cons
Ahrefs
Pros
- Largest backlink database in the industry
- Excellent keyword research tools
- Powerful competitor analysis features
- Comprehensive site audit functionality
- User-friendly interface
- Accurate data and metrics
- Excellent content research tools
- Regular feature updates
- Advanced SERP analysis
- Robust API access
Cons
- Premium pricing
- No free trial available
- Can be expensive for small businesses
- Learning curve for new users
- Limited keyword tracking in lower plans
SE Ranking
Pros
- Comprehensive feature set
- Competitive pricing
- Accurate rank tracking
- White label reporting
- Good backlink monitoring
- User-friendly interface
- Excellent customer support
- Regular updates
- Social media tools included
- Flexible payment options
Cons
- Limited keyword database
- Basic content optimization tools
- Some features need improvement
- Mobile app could be better
- Limited historical data
Final Verdict
When to choose Ahrefs
- SEO professionals
- Content marketers
- Link builders
- Digital agencies
- Website owners
When to choose SE Ranking
- Small to medium businesses
- Digital marketing agencies
- In-house SEO teams
- Freelancers
- E-commerce businesses