Seeing as search engine optimization is perhaps the most important aspect of an online marketing campaign, SEO pricing is thought of differently than other IT operations. Search engine optimization is a value based undertaking which must be closely vetted in order to be completely effective.
The top search engine optimization companies are usually not the least expensive. However, there is a going market rate that the industry as a whole is used to. As a business owner, it is your responsibility to take control of the vetting process so that you get all of the services that you need for the price that you want.
Many search engine optimization companies will not advertise their prices directly on their website. You will have to call them individually in order to get a true perspective on value that they offer. However, in order to save your time, you should narrow down the list of applicants by the following criteria.
First, you should vet companies by the services that they offer. Search engine optimization companies are responsible for a wide variety of duties today. These duties are much more broad than they were even five years ago. Your search engine optimization company should offer link building and keyword search services. They should also have proprietary analysis available.
After you have found the search engine optimization companies that have your value standard, you can further narrow down the companies that you choose by their customer service. Call ahead with a question that you do not know about search engine optimization. In fact, call ahead with many questions. You should note if the customer service seems to be in the same league as the services advertised on the website. You can bet that if they are not impressive during the sales process, they will be even less impressive when you become a client.
Third, after you have narrowed down the number of companies on your list, you can begin asking about price. Once you have properly vetted the services of each search optimization company, you can make sure to compare apples to apples when the prices on the table. Remember always that your marketing is your responsibility.